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Google My Business is Critical for SEO Success
You are losing TRAFFIC, CUSTOMERS & MONEY if you are not doing this simple SEO process! Why is Google My Business so important to your website and online business success? Sometimes GMB is the short version for Google My Business. Local searches convert roughly to 75% of the sales by searchers looking for products in any given local, who actually plan on buying a product or service from an actual local location. Thats a lot of business on the table. As a business owner you do not want to miss out on these potential customers. About 70% of all smartphone users report using google map pack to find products or services they are looking to buy. If your business is not showing up in Google My Business / Map Pack you are a lot less likely to get your maximum potential traffic regardless of how nice your website looks. What is Google My Business? GMB/ Map Pack appears at the top of most local searches as a box with 3 local business along with a GPS map pinpointing these businesses. This is a very powerful place for your business to be! Google My Business can redirect a huge % of potential buyers to your site based which means more sales and potential repeat sales. A top 3 Google Map pack listing is deemed critical regarding your websites SEO plan, not showing up here will greatly diminsh your overall traffic. Call us today to boost your SEO rankings ! @ 219-244-2269 for our GMB set up info. 
Setting up Google My Business Setting up GMB / Map Packs is totally free so it makes NO sense to not take complete advantage of this powerful SEO tool. You can start here https://www.google.com/business/ You will need to sign in and create an account, which means creating a unique gmail account to associate with your business. Fill out all the information as prompted and add your business to the correct category. Google will want you to verify your info by sending you a post card to the address of your business. Basically when you recieve the post card you will enter a pin #. Other important elements you will need are good photos, and reviews. These will add credibility and improve the trust factor and show your website and business is LEGIT. How to Rank High in Google My Business There are a few key factors Google will look for in your GMB profile in order to ensure you are ranking postion in GMB.
Checklist for the Best GMB Listing In order to get the best rank in GMB take a look at the basic checklist and get it done!
Optimizing your Website for Local Search Remember, nearly 2/3 of of local business will come from smartphone users finding products and services listed in Google my Business Map Pack. That being said, you need to optimize your website with local searchers in mind. 3 key elements that Google will look at closely regarding local search are proximity, relevancy and prominence. Proximity is the most obvious element when ranking in Google My Business / local search. Basically your business should be in close vicinity to any smart phone searcher looking for your niche business. Make sure all your basic location info is easily found when google crawls your site, City, town,state, zip code, county etc... Relevance is how optimized your website is to a specific search query your potential customer's enter into Google. Your content must have specific key words, keyword phrases an variations on keyword phrases that that flow naturally within your content. You must think like a searcher when creating your content and ask yourself "what would a non technical person type into google to find my business, or solve their problem?" For example if your pc is running slow what might a searcher type in to narrow down your business for help? " PC running slow" " PC making clicking noise" Once they discover the problem and see it's related to a hard drive failure they can start looking for a solution, such as a store or mobile tech solution. They may type in queries such as - " cost to fix bad hard drive" " in home hard drive repair" "mobile tech for hard drive recovery" The point is your websites content needs to be relevant to these types of search queries, in order to be ranked in GMB. Prominence is focused on your websites trust and authority. How much trust does your site display? Look at Wikipidea as an example, search on just about any topic and what do you find as #1 in google? Wikipedia is the authority on total complete content on just about anything you want to know, hence it;s number one position in google search. You want to model your site with quality original content authority in mind in order for google to want to list your site in GMB Summary If you want the most potential traffic to your site GMB is critical to your overall SEO strategy. We can help get it done right! Our Certified Tech specialists will come to your office or business in Northwest Indiana INCLUDING Hammond, Highland, Munster, Dyer, Griffith, Schererville and Merrillville. and provide: Call us today to boost your SEO rankings ! @ 219-244-2269 for our GMB set up info. |
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